Brand Guidelines

Onwords
Brand Book

A comprehensive guide to our visual identity, voice, and values. Use this resource to maintain consistency across all Onwords touchpoints.

Color Palette

Primary Brand Colors

Onwords Red

#EF4444 • RGB(239, 68, 68)

Logo "On" text, Primary accent

Amber

#F59E0B • RGB(245, 158, 11)

CTA buttons, Highlights

Orange

#F97316 • RGB(249, 115, 22)

Gradient end, Warm accents

Rose

#FB7185 • RGB(251, 113, 133)

Tertiary accent, Stats

Neutral Colors

Background

#191919

Card

#1F1F1F

Border

#404040

Muted

#B3B3B3

Foreground

#FAFAFA

Accent Colors

Teal

Smart home features

Purple

Dream project, Woffy

Blue

Contact, Links

Green

Success states

Brand Gradients

Primary Gradient

from-amber-400 via-orange-400 to-rose-400

CTA Gradient

from-amber-500 to-orange-500

Typography

Primary Font

Geist Sans

Geist Sans is our primary typeface, used for headings, body text, and UI elements. Its clean, modern design aligns with our tech-forward brand identity.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Monospace Font

Geist Mono

Geist Mono is used for code snippets, technical specifications, and any content requiring monospaced formatting.

ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789

Type Scale

DisplayOnwords
H1Living Homes
H2Smart Automation
H3Intelligent Spaces
H4Home Solutions
LeadWhere luxury meets innovation.
BodyOnwords Living Homes turns villas into intelligent spaces.
SmallChennai · Coimbatore · Bengaluru

Font Weights

Onwords
Regular (400)
Onwords
Medium (500)
Onwords
Semibold (600)
Onwords
Bold (700)

Voice & Tone

Brand Voice Pillars

Confident

We speak with authority from years of expertise

Warm

We understand homes are personal, family spaces

Clear

We simplify complex technology for everyone

Forward-thinking

We embrace innovation while respecting tradition

Tagline & Messaging

Primary Tagline

"In Sync With The Smarter World"

Secondary Message

"Where luxury meets innovation"

Value Proposition

"Turning villas, apartments and farmhouses into calm, intelligent spaces that respond to you, your family and your routines."

Core Values

Innovation

Pushing boundaries with cutting-edge smart home technology

Care

Every installation reflects our commitment to families

Efficiency

Seamless automation that simplifies daily life

Trust

400+ homes trust us with their living spaces

Brand In Numbers

400+

Smart Homes

6000+

Gate Automations

3

Cities

Need Brand Assets?

For logo files, brand assets, or partnership inquiries, contact us.